Made In America Success

After being canceled in 2020 due to Covid, the Made In America concert is making its return this September. Made In America is a very popular music festival held in Philadelphia each year. Since Jay Z founded it in 2012, the festival has raised over $135 million for the city of Philadelphia. This year, the festival is donating its profits to the American Civil Liberties Union of Philadelphia and to The Reform Alliance which aims to reform judicial laws focused on parole. Given that it is the festival’s 10th anniversary, Jay Z promised that “[t]he artists’ performances will be even bigger” (Amorosi). However, when the lineup was announced, the artists were not up to par for many who were looking forward to the event. The headliners will be Justin Bieber, Lil Baby, and Megan Thee Stallion, along with performers such as Bobby Shmurda, Moneybagg Yo, and Morray. While the headliners are well known, many of the other artists, who perform the greater part of the two-day event, are not as popular. Being that this year marks the 10th anniversary of MADE, many were expecting the greatest lineup yet, but the announcement left people disappointed.


The concert was held on September 4th and 5th, and fans were more than enthusiastic to be going. Just days before the event, Hurricane Ida hit Philadelphia. With road closures due to floods, expectant Made in America fans were unsure of whether the city would be cleaned up in time for the event. Luckily, the soaked streets did not stop the concert, and approximately 55,000 people made their way into the city on September 4th. While the original lineup may not have pleased everyone, there were many surprise appearances at the concert. Meek Mill, Lil Uzi Vert, and WizKid were among the unexpected performers, and they did not disappoint. Another highlight of the concert was the “Cause Village” which promoted 56 different organizations and charities. Although the announcement of the lineup left concert-goers unsettled, the performers turned out to be a hit. COVID-19 and Hurricane Ida couldn’t stop the 10th anniversary of Made in America, and it was a success.




Sources:

variety.com/2021/music/news/justin-bieber-jay-z-made-in-america-festival-lil-baby-1234996032/.

www.rollingstone.com/music/music-news/justin-bieber-megan-thee-stallion-made-in-america-2021-lineup-1184007/.

https://phillystylemag.com/best-moments-made-in-america-festival-2021


Image: visitphilly.com



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